Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

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Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but […]

5 Elements that Are Impacting Your Organic Click-Through Rates

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Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return […]

4 Reasons to Integrate Podcasts into Your Content Marketing Strategy

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Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show. With the lack of traditional breaks for advertising as you would hear, for instance, on a […]

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

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Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give […]

Bill Gates just bought a huge chunk of land in the desert and wants to build his own ‘smart city’

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By Monique O. Madan One of the richest people in the world wants to build his own city. Microsoft co-founder and billionaire philanthropist Bill Gates put down $US80 million ($105 mllion) for a massive swath of land in Arizona, about 45 minutes west of downtown Phoenix, KPNX reports. The 25,000 acres is in Arizona’s West Valley, […]