Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

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Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.

What about the website itself? Your content could be getting your message across but your sit could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.

Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.

To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.

Product pages should be aimed at getting your customer to the finish line—purchase. Here are X strategies to turn your product pages into one of your best marketing tools.

Keep product page layouts consistent

Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.

Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:

Images
Product descriptions
Specifications
Pricing
Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.

Write sturdy product descriptions and detailed product information

Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.

Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.

Include detailed product information including:

Features
Specifications
Benefits
If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.

Use high-resolution images and enhanced product views

Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.

Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.

Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.

Incorporate product comparison

Product comparisons simulate that in-store benefit that customers don’t get online.

You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.

Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.

Provide international pricing options

If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.

You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.

Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.

Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.

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Adding a Personal Touch to Your Brand Through Influencer Marketing

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Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.

Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet.

Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start.

What’s an influencer?

A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers.

There are different types of influencers and more than one might work for your company. Understanding how these types of influencers attract a certain type of customer will help you choose which one is best for your brand.

Celebrities
Bloggers
Micro-influencers
Celebrities are the most popular choice when it comes to endorsements. Major celebrities promote different products that are gifted to them or things they truly love or Instagram or Twitter. Some celebrities eventually go on to become official partners of a brand to create limited edition products and collections.

Influencers don’t always have to have a big name. Bloggers are a good choice for an influencer because depending on their field, they may have established a level of authority and expertise. Bloggers with strong followings in health, fashion, or technology have potential to spike an increase in sales with just one promotional post.

Micro-influencers have become extremely popular over Instagram. These people aren’t necessarily famous; they just happen to have many followers interested in a specific topic or product to make them a potential partner for a brand.

You may have seen micro-influencers with followers in the hundred-thousand’s promoting herbal fit teas, nutritional supplements, or clothing brands.

How do I find an influencer?

A large social media can be compelling enough to sign someone as an influencer for your brand. Don’t be so quick to send them your products just yet.

Ask yourself the following questions when considering a potential social media influencer:

Who are you trying to influence?
Who do your target customers trust?
An ideal influencer for your brand will need to be relevant to your brand. Remember that they will be sharing your company’s content and developing a following based on the market you want to target.

Resonance amongst your audience is another important quality for your influencer to possess. The potential level of engagement that a person can create with your target audience is incredibly valuable to your brand.

The benefits of influencer marketing

With the right influencer, you can reach a very specific audience that is ideal for the product you’re selling. By finding an influencer who shares the same interests as your product, you can assume their followers are the same.

A good influencer will be selective in what they choose to promote by rejecting those products they feel their audiences won’t gravitate towards.

Influencers want to get something out of your partnership. By creating content that is relatable, engaging, and sharable, influencers are gaining just as much exposure as your product.

With this motivation, the potential to go viral in comparison to a paid ad is much more likely. Organic buzz from these instances is a great way to increase your follower count and build up your email and targeting lists.

Even when a social media post is clearly marked as sponsored content, an influencer provides authenticity to your brand. An influencer that makes your product relatable by weaving their own story into it will receive a genuine response from followers.

70% of consumer’s value online opinions even if they don’t know the person. Influencers offer a tangible, human aspect to your brand that people can connect with.

Influencer marketing is only increasing in market share. While there are many benefits to incorporating influencers into your marketing strategy, take care to choose a person who embodies your brand and can reach your ideal audience.

Click here for my done-for-you system to discover more internet marketing strategies that will but your brand on the map.

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A Halt in Traffic: Lack of Reviews is Effecting Your Business and Here’s Why

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Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home.

Reviews are also a valuable tool for a business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.

What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.

While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.

Is your business good or bad? No one knows…

90% of consumers read online reviews before visiting a business. If there are no reviews, there’s no way for a potential consumer to know whether your business is worth visiting or not.

Google has made it convenient to avoid businesses that have a bad reputation without setting foot near their actual establishment. Ensuring good customer service, professionalism, and reliability are now easier than ever.

While this has made the shopping process easier on the consumer, the same can’t be said for businesses. Why would a customer visit a business with no online reviews when they can find a place that people can confirm they will have a good experience?

Place yourself in the mindset of a consumer. When you’re looking for a product or service, chances are you are not in the mood to experiment with quality and service. A business with a lack of reviews leaves much to the imagination.

Unfortunately, reviews are one of those things that without them, people will stay away. How do you get more reviews to establish the authenticity and reliability that you know your business has?

Encourage customers who buy a product to review your business at the check-out counter or shopping cart
Follow-up with a customer to see how they like their product or service and ask permission to publish their responses or quotes

Customers can’t trust your business

As with anything, rather than jump into something they know nothing about, customers like to do a little research about a business before they visit. They want to know all about who you are, what you do, and how you do it.

It’s fair to say you wouldn’t hand your money over to a stranger. Neither would a potential customer trust a business they know nothing about.

For instance, if you’re looking to get your wedding cake made, an online review of a local bakery could go a long way. What does this bakery offer? What do their cakes taste like? Are the bakers experienced in making what I want? Will they deliver on time?

You’re not going to go to a bakery that has no reviews. What if you get stuck with a cake that looks terrible or tastes… not like cake?

Your customer is the same. 72% of customers say that positive reviews make them trust a local business more an 88% of customers trust online reviews as much as personal recommendations.

Don’t make the review process a chore

It’s common for people to think “I had a good experience with this company. I don’t feel compelled to write a positive review because if my experience wasn’t positive, then I would let people know about it”.

This mentality follows the idea that people are more likely to post negative reviews rather than positive ones. You need to encourage your customers to move away from this mentality and share their good experiences, just as they share the bad.

Just because there are no positive reviews doesn’t mean there are no positive experiences—but your customers don’t know that. Increase the amount of positive reviews for your company by making the review process as easy and attractive as possible:

Send a direct link to your profile on review sites
Encourage your customer to rate your company on Facebook
Provide incentive for posting a review
Create a memorable customer service experience worth sharing
A few reviews are better than no reviews. Make it a point to share your positive reviews across social media platforms for maximum visibility.

The importance of online reviews

Business that are “comfortable” with their following and can’t complain about their profits tend to ignore online reviews. They are satisfied with what they can see in front of them, but they have no idea how the internet could ruin their reputation or stunt them from growth.

Online reviews influence:

Buying decisions
Online rankings
Conversion rates
Customers are likely to spend 31% more on a business with “excellent” reviews. Businesses that neglect the importance of online reviews are missing out on profits. They’re not necessarily losing money but they could be making a lot more.

There will always be competitors. Online reviews affect how you fare against local competition and can keep you aware of your shortcomings.

The more honest reviews you have, the more your product will sell because customers must find out for themselves if what is being said is true. These reviews are sincere and show that your company has nothing to hide.

Click here for my done-for-you system to discover more about the power of online reviews and the success of your business or to learn more about successful internet-marketing strategies.

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5 Elements that Are Impacting Your Organic Click-Through Rates

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Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads.

You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return a massive number of extra clicks.

Ads that gain more click-share will generate leads that will ultimately increase sales. While there are several ways to boost your organic click-through rates, here are 6 things that can be changed right away.

Keyword Selection

When it comes to increasing your organic click-through rates, picking the right keywords is the place to start. Your keywords are directly related to the relevance of searches, and they will determine how you frame titles for blogs, articles, and descriptions.

When picking keywords, it’s important to focus on highly relevant ones that relate to the product you’re selling or the content you’re writing about. If you’re writing a blog post about a certain product, choosing words that are commonly used in the industry are ideal.

The more the keywords in your blogs and ads relate to those of your business, a user is more likely to click on it after searching your keyword phrase.

Captivating Titles

When creating a title, you must have two goals in mind: to grab the reader’s attention and to entice them to click your link.

SEO is more than just rankings. Different skills in marketing, such as copywriting, can go a long way. A title that captures your audience’s attention is one of the ways to increase your click-through rates for the SERPs.

Always keep the keyword in the title, but save everything else for intrigue. A good title possesses a self-interest and newsworthy component. Titles that convey information quickly and spark curiosity in the searcher will having people flocking to your website.

Meta Descriptions

A meta description is the snippet of words that appears under a search title that basically summarizes the content of the page.

After the title, meta descriptions are one of the first things a searcher will see when they are looking at search engine results. Here is where creative copywriting comes in once more to attract clicks.

A meta description that will increase click-throughs should contain

Your chosen keyword(s)
Related phrasing to your chosen keyword(s)
Clear and concise wording about your topic
A searcher should be able to get the gist of what the landing page is about based off the meta description.

Call to Action

Content that has a strong call to action can convince a reader to come back to your content or even look through more. Relating your posts with “read this” or “click here” broadens the scope of your content and their search.

With a call to action, searchers will spend more time on your website, rather than on the search engine. With more content and keywords, you have that relate to your product of service, you can increase your organic click-through rates.

Table of Contents

When a person is scouring the SERPs, articles that contain a table of contents will include a “jump to” link. Rather than search through several results, searchers will gravitate towards the “jump to” link for convenience because they know your website has something relevant to their initial search.

Sitelinks

It is true that you don’t have control over the assignment of Google’s sitelinks. However, you can control which sitelinks you don’t want to be seen when a person searches your keyword phrase.

You can easily go into the search appearance settings of your website and “demote” the links that you don’t want to appear.

When a searcher is scrolling through the SERPs, it’s very easy for them to associate the sitelink with your brand name. Websites with an easy to use interface and clear navigation will have better sitelinks.

Taking control of how your website fares in the search engines is essential to internet marketing success. To learn more about how you can increase your organic click-through rate, or to find out more internet marketing tips, click here for my done-for-you system.

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4 Reasons to Integrate Podcasts into Your Content Marketing Strategy

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Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show.

With the lack of traditional breaks for advertising as you would hear, for instance, on a radio show, podcast advertising requires their advertised messages to be highly relevant to their topics.

By advertising on podcasts, you can ensure that if your listeners are interested in your topic, a related product may fare just as well.

While this form of advertising is relatively new, consider the following reasons when deciding whether podcast advertising could be right for you and your brand.

People can listen on-the-go

Podcasts can be downloaded to any electronic device, which means your audience can listen to your show at their greatest convenience. Due to the relevance of ads to the program, ads become a part of the story and can be enjoyable.

Rather than being bombarded with tacky advertisements that interrupt their podcast, they can listen attentively as these ads are weaved seamlessly into the program.

In a study of over a quarter of a million listeners, 63% went on to purchase something they heard over a podcast.

An opportunity for new, targeted content

Most businesses have their hosts read their advertisement, and then attempt to make the information relevant to the show. Podcast ads need to be crafted, from the beginning, with the listener in mind.

Think about the format of podcasts—they are typically audio. Graphics that you’d typically rely on for a regular advertisement is no longer viable.

Audio podcast advertisements will rely heavily on text copy. Delivery will also be the sole responsibility of the host. Make sure that your podcast host can present your content in a way that you want your audience to receive.

Think about the following when crafting a podcast advertisement:

How does your product fit in with the theme/topic of the show?
Why do listeners tune in to this podcast?
A different marketing channel for added exposure

With podcast advertising, there’s no way for listeners to skip the commercials, so they’re most likely to listen through what you have to say. Don’t spend a great deal of time on the ad so that listeners can continue through the podcast without negative emotion toward the speaker.

In addition to podcast advertising, creating a podcast for your business is always an option. Remember to ask your listeners to sign-up and subscribe so they’re altered every time you post a new one.

Study our audience to know what content they’ll find interesting. Conversations and interviews have the highest listening for podcasts, but you can also try:

Discussion of hot/controversial topics in your niche
Expert insights
Research findings and case studies
Educational shows about processes in your niche
Up and coming trends in your niche
Do not use your podcast as a platform for a multi-minute commercial. This is not the place to bombard your listeners with a list of your new products and services that you offer.

Not many people have realized the untapped market that is podcast advertising

Podcast listening grew 23% in the past two years and is expected to continue this rise. Podcasts offer interesting audio content in the form of:

Personal stories
Professional and educational lessons
Debates
With podcasts being a new form of media, not too many people are aware of this opportunity. Advertising is inexpensive in comparison to more popular forms such as pay-per-click (PPC).

Podcasts are revolutionizing the media marketing landscape as a new way to deliver messages to a broad range of highly engaged listeners. Experiment with this new way to reach your audience and develop new content for this untested platform.

Are there other internet marketing strategies you’d like to explore? Click here for my done-for-you system to learn more.

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Why Your Mailing List Is Your Most Powerful Online Marketing Tool

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The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.

This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.

A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information which will springboard you into making connections and grow your business to proportions you never thought possible.

The Benefits of Email Marketing

Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.

Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.

In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.

All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.

You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.

How To Get Your Hands On Mailing Lists

You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.

If you feel that you need additional help in generating profitable leads, just click on this done-for-you system link, where you will find out more about effective lead generation strategies.

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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

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Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

Make Use of Trade Shows and Expos
You can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or Causes
Making yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the Press
There are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.

You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.

You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.

Leveraging Networking
Making connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.

The Bottom Line
You need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.

You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

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Why You Need To Get Into The Mind Of Your Audience

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If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.

Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

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Bill Gates just bought a huge chunk of land in the desert and wants to build his own ‘smart city’

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By Monique O. Madan

One of the richest people in the world wants to build his own city.

Microsoft co-founder and billionaire philanthropist Bill Gates put down $US80 million ($105 mllion) for a massive swath of land in Arizona, about 45 minutes west of downtown Phoenix, KPNX reports.

Bill Gates City Location
Future City Location

The 25,000 acres is in Arizona’s West Valley, about 45 minutes from Phoenix. Photo: Shutterstock

His goal? Developing 25,000 acres of land into a ‘smart city’ that will be called “Belmont.” The name stems from Belmont Partners, an Arizona-based real estate investment group.

The vision? Transforming a raw, blank slate into a futuristic city filled with driverless cars, endless data centres and buildings totally designed around technology and high-speed internet.

According to Belmont Partners, the city will have space for about 80,000 residential units. In addition, about 3,800 acres will go toward commercial, retail and office space and roughly 470 acres will be used for schools.

“The experimentation that takes place in this new community has the potential to demonstrate the viability of new smart city concepts and serve as an example for cities nationwide and globally,” Brooks Rainwater, director of the City Solutions and Applied Research Centre at the National League of Cities, told Business Insider.

The city would have a population of about 182,000, fairly comparable to that of nearby Tempe, Arizona.

“Belmont will create a forward-thinking community with a communication and infrastructure spine that embraces cutting-edge technology, designed around high-speed digital networks, data centres, new manufacturing technologies and distribution models, autonomous vehicles and autonomous logistics hubs,” Belmont Partners said in a news release.

So far, it’s unclear when construction will start and whether Microsoft will open up an office in the new town.

 

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The above article originally appeared at:
http://www.smh.com.au/business/world-business/bill-gates-just-bought-a-huge-chunk-of-land-in-the-desert-and-wants-to-build-his-own-smart-city-20171116-gzn4zr.html

Including Local Search Optimization in Your Marketing Plans

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As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.

Determine Which Markets Are Most Likely to Use Your Product

The first step is determining which local markets are most likely to buy your products or services. Find out which regions are searching for items similar to your offerings. There are multiple online sources that will help you with this, including Google Trends.

You can perform keyword research, as you would for any web page or landing page, and find out where these terms are most popular. This gives you a good idea of which local markets you should target.

Create Location Specific Landing Pages

One of the oldest and most used methods of targeting a local market is with the use of location-specific landing pages. Once you determine the regions that you should target, create a landing page similar to your existing landing page that is optimized for the local market.

How do you optimize your content for a local audience? With the use of keyword phrases. Work relevant phrases into your content. Though, it’s important to make these phrases appear as natural as possible. Don’t allow the readability of your content to suffer.

Generally, headlines and sub-headlines offer a good spot for adding location-specific keywords. Also, pay attention to the use of location-specific keywords in your SEO description and title.

Start a Local Advertisement Campaign

The next step is to use local advertising using traditional online advertising channels. Set up a PPC ad campaign targeting the local market that you want to set your sights on. You may find that the cost per click is less than when you target the entire country. The same applies to Facebook ads.

Offer Special Promotions for Your Local Market

In your advertising and marketing content, you could offer special promotions for your local market. This shows these potential customers that you care about their region. This is a form of emotional engagement.

When a customer knows that these promotions are just for their local market, you increase the chances of getting a conversion. Don’t forget to create a sense of urgency. Let these local customers know that they need to act now if they want to receive this special offer.

Track Your Results and Monitor Your Local Traffic

Once you begin implementing these suggestions, you need to remember to monitor your local traffic. Measure your metrics and see if you’re getting good results from your local marketing. Keep track of how much you put into marketing and evaluate your return on investment.

Just because you offer a product or service that can be purchased from anywhere in the world doesn’t mean that you need to focus all of your marketing on a global market. In fact, you’ll find it easier to reach prospective customers when you target a local area.

Start targeting a local audience. Get ranked higher in local search results and boost your sales. You can also benefit from more powerful marketing tips, as well as a method for generating conversion-ready internet marketing prospects; for details on how you can get started with your own online business:

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The Online Business Advisor